Profil PT Sinar Antjol

PT. Sinar Antjol is known as the providers of best brands and variety of cleaner products at the best competitive price. These products include bar soap, floor cleaner, liquid hand soaps, dish washer, cream and powder detergent, laundry bar as well as other types of cleaner. With more than 200 distributors spread out in 32 provinces, the Company is firmly positioned to serve Indonesian market. From street vendors to big supermarkets, our customer has access to various PT. Sinar Antjol products all over Indonesia. In addition to the Indonesian market, PT. Sinar Antjol is also actively stretching its network all over the world. Currently, PT. Sinar Antjol exports its various cleaners and soap products to more than 120 countries in 5 continents. PT. Sinar Antjol which has been operating since 1942, is now becoming the largest and most sophisticated factories in Indonesia. All of the factories use the largest computerized machines from Europe.

Our rich history started in 1942, with laundry bars made in a simple home industry. In the midst of World War II and a rising need for laundry solution that would remain affordable in an economically struggling community, our founder, Mr. Sewu Gunawan, created an innovation: the cream detergent. This new format of laundry detergent rapidly became a hit in Indonesia. Since then, we have grown tremendously in size and knowledge, in Indonesia as well as beyond. A favorite metaphor of our journey is when our current second-generation CEO, Mr. Eka Leonard Gunawan, visualized us as a coconut tree; chosen due to its versatility, a coconut tree is useful all the way from the depth of its roots to the tip of its leaves – such is its value, it is commonly referred to as the “tree of life”.