Profil PT Cipta Aneka Selera (Yasaka Fried Chicken)

Profil Perusahaan / Lembaga - PT. Cipta Aneka Selera (Yasaka Fried Chicken)
Deskripsi Perusahaan / Kelembagaan

Meaning prosperity in Japanese “Yasaka” has embodied “Mutual Prosperity” as its core spirit with every stakeholder in mind. Our mission is to preserve and refine our Nusantara heritage to cater to the ever-evolving culinary world which “Yakin Semua Suka” (or Believes Everyone Likes). Moreover, Yasaka strongly believes in the power of innovation to keep our customers curious and, more importantly, satisfied. For our partners, Yasaka continues to seek ways to create value through our “Innovation Retail Partnerships Model”.

Established in 2011, PT. Cipta Aneka Selera (CAS Group) is a multi-brand restaurant company with the mission to serve a variety of exceptional food and beverages at affordable prices across Indonesia.

CAS Group presents three core brands: C’BEZT, Yasaka and WOWEVER Each brand is unique, be it through menu, design, or service. Currently, CAS Group has a total of 2.380 outlets across Indonesia, which include 241 C’BEZT outlets, 2.133 Yasaka booths and 6 WOW outlets.

Central to the success of CAS Group as a well-known and trusted contender in Indonesia’s Food & Beverage industry is our strong belief in the importance of innovation to adapt to the fast-evolving trends in the culinary world as well as taking a pro-active stance in nurturing mutually-rewarding relationships with our stakeholders, including our partners through our “Innovation Retail Partnership Model” which aims to provide our partners full-autonomy of the outlet of their choice.

Additionally, CAS Group is also keen on establishing strong partnerships based on trust and integrity with our stakeholders, as evidenced by how we work together with our suppliers, namely JAPFA Group one of Indonesia’s largest agri-food companies in Indonesia who strongly adheres to the principle of “ASUH” (Safe, Healthy, Whole & Halal).

CAS Group is strongly devoted to its vision and mission in achieving leadership within the Indonesian Food and Beverage industry by delivering satisfaction to all of our stakeholders. With well-established management expertise, dedication and loyalty from employees, continuous patronage by customers, CAS Group will ultimately achieve this vision.

VISION
To utilize the “INNOVATION RETAIL PARTNERSHIP MODEL” to achieve the most profitable growth and provide customers with more delicious food each day around the world.

MISSION
To be part of everyone’s everyday life, starting from affordable protein foods.