Profil PT Borwita Citra Prima

Profil Perusahaan / Lembaga - PT. Borwita Citra Prima
Deskripsi Perusahaan / Kelembagaan

BORWITA CITRA PRIMA is a consumer goods distributor company with a regional focus in eastern Indonesia. Founded in 1976 by Mr. Hady Karyono, Borwita started its business with the distribution of pharmaceutical products in the city of Surabaya. Since 1988, Borwita started the distribution of consumer goods which continues to grow rapidly until now.

BORWITA GROUP is a privately held, independent distribution company with a dominant presence in Eastern Indonesia. Founded in 1976 by Mr. Hady Karyono, Borwita was involved in the business of pharmaceutical distribution based in Surabaya. The company’s business grew aggressively and in 1988, Borwita started a Consumer Products Distribution Division.

Driven by the rapid growth of the consumer products distribution division, PT. Borwita Citra Prima (BCP) was incorporated in 1995. Todate, BCP distributes the full spectrum of consumer products, including personal care & hygiene, food, beverage and snacks. BCP’s principals are market leaders within their respective segments and includes both multinationals (MNCs) as well as home-grown conglomerates.

Borwita’s current distribution reach span across East Jakarta, Central Java, East Java, Bali, Lombok, Nusa Tenggara Timur, Nusa Tenggara Barat, Sulawesi, Maluku, and Irian Jaya. Our family of 6,000+ people are our greatest assets which allows us to cover 460,000+ outlets across all channels, ranging in size from hypermarket, supermarkets, minimarkets, wholesalers, big retailers, and small stores. Operationally, Borwita’s infrastructure includes 42 warehouses, strategically positioned throughout Eastern Indonesia, 472 delivery trucks/vans and 467 delivery motorcycles operating out of 170 branch offices. (Data as of Dec 2020).

Commencing 2014, Borwita has expanded its business to start a Logistic Services units. Leveraging its strong infrastructure and network, backed by strong & in-depth experiences logistic professionals, Borwita Logistic has been able to provides & serves unique solutions to its customers in warehousing, multi-mode deliveries, and cross-docking activities.

Moving forward, BORWITA GROUP aspires to be a best-of-class premier Distribution, Logistics, and e-commerce enabler companies.

Vision
To become a world class company and preferred business partner to all stakeholder
Mission

• Distribute leading products through excellent customer services
• Having effective, efficient, and robust operation
• To be a continuous learning organization
• To be a preferred employer