Profil PT Media Nusantara Citra Tbk (RCTI)

Profil Perusahaan / Lembaga - PT Media Nusantara Citra Tbk (RCTI)
Deskripsi Perusahaan / Kelembagaan

Founded in 1989, MNC Group has grown to become one of the largest national business groups in Indonesia. Under the Leadership of its Founder and Executive Chairman Hary Tanoesoedibjo, MNC Group has become the leader in 4 strategic investments: media & entertainment, financial services, entertainment hospitality and ecommerce and other digitals. In non digital media, 4 FTA TV from MNC Media: RCTI, MNCTV, GTV, iNews dominates the market with the highest number of audience share in indonesia. MNC Media has successfully produced variety of content for all generations of all segments, with more than 20,000 hours new content annualy and a library of more than 300,000 hours and consistently dominate the nation’s top programming charts. For many years, MNC Media has been known to create the biggest talent search programs, from Indonesian Idol, Master Chef Indonesia, X Factor Indonesia, The Voice Indonesia, and the pioneer in talent search eSport Star Indonesia, and also a number of special programs like Indonesian Television Awards, Billboard Indonesia Music Awards, Indonesia Movie Actor Awards, and Tiktok Awards Indonesia.

In subscription based media, MNC Vision Networks or IPTV is the largest in Indonesia for Pay TV and fixed broadband.

MNC Vision is the pioneer and the largest in Indonesia in DTH based Pay TV, which has its own satelite called indostar ii with s band technology, which is resistant to weather disturbance in Indonesia.

While K-vision is present to serve the DTH needs for lower middle income segment with prepaid business model. K-vision sells set top boxes and grows very fast, which is now the largest prepaid dth company in Indonesia.

In fixed broadband, MNC Play offers fiber to the home technology with high speed internet and pay tv service offering 116 channels with catch up tv and timeshift features. in a short period of time, mnc play is now the no 3 largest broadband company.

MNC media’s ict infrastructure business, under infokom, rolls out and leases fixed broadband networks to help the government in its program “internet masuk desa” using vsat and is engaged with strategic technology partners to build and operate a world class data center in sez MNC Lido City.

MNC Media is very focused and consistent with the development of its entertainment content and digital business through MNC Digital Entertainment or MSIN.

Its main operation consists of the production, development and distribution of the best content and ip in various formats for all media distribution platforms.

MSIN produces around 6000 hours of fresh content annually and holds MNC Group’s 300,000 hours of digital content library, which is monetized in numerous ways.

MSIN has cemented its position as the no 1 content production house in Indonesia, as its content has been topping the indonesian best content chart in a number of important content genres and also being the most productive content house in the country. additionally, its animation content, 'kiko' has been distributed to 63 countries, which highlights the group’s capability in developing ip characters with international standards that are accepted globally.

MSIN is seeking to further maximize its production potential by building a state of the art and integrated outdoor production ecosystem with international standards called movieland in special economic zone (sez) mnc lido city, on a 21 hectares of land. movieland will provide various needs for a wide range of content production themes and genres

The company has the biggest talent management unit with 400 artists. It manages talent from various genres, such as singer, presenter, actors, comedian, chef to magician. msin also has music labels with top rated singers under its management.

In social media, starhits manages mnc group’s social media activities, and is also the official partner of youtube, facebook and tiktok. our presence on these social media platforms is the biggest in Indonesia, generating around 1.5 billion views every month.

Our multi-channel network content creators, which now consist of more than 180 channels, has generated 12 billion views with 88 million subscribers.

MSIN has been involved in the rapidly growing gaming and e-sports industry through e-sports star indonesia or esi, and is the pioneer in organizing and producing leading esports professional competition and talent search event every year.

In 2022, esi is set to release 2 mobile games titled rapid fire and fight of legends, which we believe will do very well in the market, supported strongly by mnc media promotion and marketng capabilities. esi is also heavily involve in managing e-sports team and the management of casual games.

Within the digital business, msin owns and operates 2 superapps, both avod & svod and 7 general and news portals.

RCTI+, is the biggest avod superapp in Indonesia. the superapp consists of 5 content categories, which include video, news aggregators, audio content, ugc talent search competitions, and music content, through a strategic investment in trebel music. trebel music is the fastest growing digital music service and the first licensed music service that delivers on-demand and offline song play at no cost to the user.

vision+ is the biggest svod superapp that provides more than 110 local and international premium linear channels, more than 18,000 hours of exclusive vod content, and original content production. in addition, vision+ also provides more than 74 casual games and ugc features through klaklik to increase traffic and engagement for its users.

MNC Portal Indonesia or MPI owns and operates 7 online portals.

MPI has generated an aggregate traffic of 80 million monthly active users. Buddyku was launched in December 2021, an information and news platform based on artificial intelligence (ai) technology that automatically personalize and curate content. it serves as a platform for publication for all content creators, derived from MNC Group, other publishers, and users network or UGC.

With a strong and experienced professional team under msin, the company is ready to fully transform its strong footing as the biggest and most integrated content and digital entertainment group, serving all of the media platforms available today and tomorrow.

As part of its social activities, MNCgroup through yayasan jalinan kasih is very active in social care activities for the communities and CSR Corporate activities through MNC Peduli.

MNC Media, developing and innovating the future, a pride of the nation.

Stasiun TV RCTI

Tanggal 24 Agustus 1989 sebuah catatan penting digoreskan dalam lembaran sejarah pertelevisian Indonesia, stasiun televisi swasta pertama di Indonesia, RCTI, mulai mengudara secara terrestrial di Jakarta. Menayangkan berbagai program acara hiburan, informasi dan berita yang dikemas dengan menarik. RCTI tumbuh dengan cepat menjadi agen perubahan dan pembaharu dalam dinamika sosial masyarakat di Indonesia..

Saat ini RCTI merupakan stasiun televisi yang memiliki jangkauan terluas di Indonesia, melalui 54 stasiun relaynya program-program RCTI disaksikan oleh lebih dari 191 juta pemirsa yang tersebar di 452 kota di seluruh Nusantara, atau kira-kira 80.7% dari jumlah penduduk Indonesia. Kondisi demografi ini disertai rancangan program-program menarik diikuti rating yang bagus, menarik minat pengiklan untuk menayangkan promo mereka di RCTI.

Sejak awal, cita-cita RCTI adalah menciptakan serangkaian acara unggulan dalam satu saluran, yang memungkinkan para pengiklan memilih RCTI sebagai media iklan-iklan mereka. Cita-cita itu menjadi nyata karena sejak berdiri hingga saat ini RCTI senantiasa menjadi market leader dan nomor 1 pilihan pemirsa. Memasuki usianya yang ke-28, tahun 2017 (periode 1 Januari – 15 Mei 2017) RCTI tetap mempertahankan posisi nomor 1 dengan pangsa pemirsa mencapai 17,1% (MF, UPPER MIDDLE, 5+) dan 17,3% (All Demography). RCTI juga berhasil mempertahankan pangsa periklanan televisi tertinggi sebesar 15.63% (periode 1 Januari – 30 April 2017), seperti dilaporkan oleh Nielsen Audience Measurement.

Di RCTI, kualitas bukanlah kata tanpa makna, melainkan harmonisasi dari mimpi, idealisme, kesungguhan, kerja keras, kebersamaan, dan doa, 6 (enam) aspek tersebut tercermin dan mewarnai program-program RCTI yang mengusung motto ”Kebanggaan Bersama Milik Bangsa” namun tampil dalam kemasan yang ”oke”. Kualitas program-program RCTI pada akhirnya mengantarkan RCTI untuk selalu menjadi yang terdepan dalam industri penyiaran TV.