Profil PT Warna Mardhika

PT. Warna Mardhika was established in 1987 and quickly known for its ready-to-wear, trendy and modern looking clothing line, HAMMER, NAIL & Coconut Island. It didn’t take long for this brand to be iconic among men and women in all ages especially those who are in the middle class economy level.

1987
PT WARNA MARDHIKA started their business in 1987 by launching the brand HAMMER, a modern and trendy yet casual ready-to-wear clothing collection. In a short time, HAMMER captured the attention of audiences and became one of the most sought after brands. Especially by middle class men and women, both young and old age.

1995
8 years later, PT WARNA MARDHIKA launched their second brand which is named NAIL. NAIL is a brand which displayed exclusive menswear collection for the middle and upper segments. NAIL and HAMMER achieved success in the retail clothing industry in Indonesia immediately.

2007
Subsequently in 2007, PT WARNA MARDHIKA launched COCONUT ISLAND. The one who called itself a specialist in t-shirt brand with the Brazilian culture adaptation and contemporary pop-art also become a trendsetter in fashion.

2009
Followed in 2009, PT WARNA MARDHIKA brought COCONUT ISLAND Kids, inspired by the culture of Brazil. COCONUT ISLAND Kids specialized in creating the latest creations on t-shirts for kids.

2016
After presenting COCONUT ISLAND in 2009, 7 years later, PT WARNA MARDHIKA launched its fourth brand, OSPREY. OSPREY is a brand that featured menswear collection with the concept of casual, energetic, active, and adventurous, inspired by the style of Ireland Youth.

1987-now
In 29 years, PT WARNA MARDHIKA has launched 5 brand as the choice of fashion for variety of people, both young and old age. PT WARNA MARDHIKA has been achieved a lot of prestigious awards including SWA. Top 250 Indonesia Original Brand for t-shirts category and best Menswear.

VISION:
"FROM LOCAL BRAND TO GLOBAL BRAND"

MISSION:

1. PIONEER OF RETAIL APPAREL WITH RELIABLE BRANDS.
2. QUALIFIED UNIQUE DESIGN AND EXCELLENT SERVICE.
3. TO ACHIEVE CUSTOMER SATISFACTION.

COMPANY VALUES:
PT WARNA MARDHIKA uphold honesty and gratitude towards the achievement that has been achieved, thus providing the motivation to be better in the future. Market satisfaction is the most important value maintained by PT WARNA MARDHIKA. Leadership with a strong commitment and consistency, creating a teamwork with loyalty and creativity.