Profil PT Fruters Indonesia Perkasa

Profil Perusahaan / Lembaga - PT Fruters Indonesia Perkasa
Deskripsi Perusahaan / Kelembagaan

Fruters is a beverage company that bring a healthy lifestyle for daily activities because health is the heart of our business and this our Story!

A precious purpose

Developed countries starts with the best nutritions of the future generations. That's our main goal. Started at the end of 2011, we planned to made a type of healthy snack from fruit. Fruit leather– with the aim is to make everyone have a healthier snack.

It all started with a small idea but then had a big impact

Flango is our first product that produced in an unused laboratory at Padjadjaran University. Due to limited material, Flango was processed only from a juice that contained “a mango gedong gincu” and water then being dried. In the end, flango isn’t a fruit leather, yes it’s a different snack from us because of the different texture and thickness.

26 October 2013, with all the ups and downs, we started to sell Flango. Flango, which we thought was a failed product, turned out to be the most wanted product than fruit leather. Flango is very unique. But in business terms, Flango requires a lot of capital and is less profitable. The ineffective and ineffecient manufacturing process of Flango didn’t make it as the right choice for doing business.

A different way to a healthier life

December 2013. After researched, with only 1 employee, we started to sell Mango Dessert in every canteen at Padjajaran University. Unexpectedly, Mango Dessert enthusiasts are increasing. Mango Dessert has begun to be accepted in the wider community and it start to sell at WALE Cafe, Bandung.

2014 was a good year for us as we began to expand our sales to several stores, Kemchicks Pacific Place and Foodhall.

January 2015. After going through ups and downs a lot, we became part of the Asiavesta group. We had an office in Alamanda Tower, South Jakarta. All production moved to a house in the Jatinangor area.

Become our greatest company

In 2017, we decided to make our own company and left the Asiavesta group. All of our production moved to Bekasi. This year, we started producing the first healthy drink, namely coconut water, which was then followed by the production of kelapa hijau.

Now, Fruters Station has more than 50 retail branches in Jabodetabek. We're still a scrappy start-up, but every day we're getting closer to our mission.