Profil PT Haier Electrical Appliances Indonesia

Profil Perusahaan / Lembaga: PT. Haier Electrical Appliances Indonesia
Deskripsi Perusahaan / Kelembagaan:

Founded in 1984, Haier Group is headquartered in Qingdao, Shandong Province, the PRC (People Republic of China) and is today one of the world’s leading white goods home electric appliance manufacturers engaging in the research, development, production and sale of a wide variety of household electric appliances (including the white goods) and electronic consumer goods in the PRC. The products of Haier Group are now sold in over 100 countries.

Haier’s global revenue and profit reached USD 29.5 billion and USD 1.76 billion respectively. Profit growth was 2 times revenue growth. Based on the statistics of Euro monitor International, a world leader in strategy research for consumer markets, Haier has been the number one global home appliance brand for five years in a row. On the 2012 World’s 50 Most Innovative Companies list published by the Boston Consulting Group, Haier was the only Chinese company in the top 10, as well as the top-ranked consumer product retailer.

Haier is choosen as No. 1 Brand for Major Household Equipment in the world , with 78 % of the retail stocks in 2011.

In 2012, Haier Group took the initiative to collaborate with Sanyo. PT Sanyo Indonesia, which is located in Cikarang, has become part of the Haier Group , then turn into PT . Haier Electrical Appliances Indonesia (HEI). HEI produce high quality product to the customers around the Indonesia, and even the globe, such as refrigerator, waterpump, and Haier-Smartfrend Mobile Phone.